We have been using this concept when promoting safety as well.
It is much more memorable to tell a story about a person who fell and the impact it had on them, than to recite statistics on falls.
And if you’ve been in the business a while, you will have stories to tell.
In fact, (soap box time), I think the EHS industry as a whole, could benefit from a marketing approach (yes, you have to use marketing to change behavior) that includes storytelling to engage the audience and make it personal for them.
We don’t do nearly enough of that.
From: ACS Division of Chemical Health and Safety [mailto:DCHAS-L**At_Symbol_Here**PRINCETON.EDU]
On Behalf Of Debbie M. Decker
Sent: Thursday, June 15, 2017 1:24 AM
To: DCHAS-L**At_Symbol_Here**PRINCETON.EDU
Subject: [EXTERNAL] [DCHAS-L] Explaining research through storytelling
Very cool idea.
http://news.berkeley.edu/2017/06/06/ph-d-student-pioneers-storytelling-strategies-for-science-communication/
Debbie M. Decker, CCHO, ACS Fellow
Past Chair, Division of Chemical Health and Safety
University of California, Davis
(530)754-7964
(530)304-6728
dmdecker**At_Symbol_Here**ucdavis.edu
Birkett's hypothesis: "Any chemical reaction
that proceeds smoothly under normal conditions,
can proceed violently in the presence of an idiot."
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