Olivia Pavco-Giaccia, a Yale undergraduate, has a mission: to cultivate young girls’ interest in science by showing them that the field has room for them. Although women constitute about 58% of the U.S. workforce, they hold less than 25% of science, technology, engineering and math (STEM) jobs. One problem is the persistent stereotype of scientists as nerdy, old guys in white lab coats. That doesn’t appeal to a young girl. LabCandy attacks this stereotype directly, allowing girls to change what they think a scientist is supposed to look like, by using brightly colored lab coats, fun goggles and other products. LabCandy’s Kickstarter campaign starts August 19^th – so that every young girl can picture herself to grow up to be a scientist.

Check it out!

Pete Reinhardt, Yale EHS